

Olivia Palermo and
Chiara Ferragni: Two socialites and it girls that have conquered the world of
fashion, more specifically, the social media of it. Traveling to more than four
different places per month, attending the most important runways, and getting gifts
from the best designers, are just some examples of how they live. How did they
get to where they are? How come they have not thousands, not millions, but
billions of followers from all over the world? Rhetorical decorum is the reason why these two icons have
made it that far. They have mastered "the art of fitting in" (46).
The audience loves them. Everyone, including me, loves the way they dress and
they way they act, even if it's not in the same way as we normally do. "To
show proper decorum, act the way your audience expects you to act—not
necessarily like your audience" (46).
Palermo's and
Ferragni's audience consists mainly of young girls that admire them for their
taste in fashion. The majority, don't care at all if the two of them are good
people. In fact, Olivia Palermo was part of a reality show called The City and
it was here were people found out she was a real bitch. People follow them to
look at their clothes. They don't care about the strange personalities hidden
behind all those layers of Chanel, Prada, and Ferragamo. In this case, the
values the audience looks for is their popularity, their bag and shoes of the
day, and their hair-do for the specific occasion. "You don’t even have to
do what your heart knows is right; you simply must be seen to have the “right”
values—your audience’s values, that is" (57). Can you imagine how great it
is for them? Wake up, do your makeup and hair, climb on to a pair of 5 inch Louboutin’s, and post pictures of what
you do all day. Chiara’s and Olivia’s style make teenage girls, aspiring
designers, bloggers, adults, photographers, and most importantly designers like and trust them.
These two icons
seem to follow everything Jay Heinrichs says in chapters five and six of his
book Thank You for Arguing.
They are famous because they have virtue as well as practical wisdom which is that “you appear to know the
right thing to do on every occasion” (56). In this case, the two fashionistas
appear to know the right outfit to wear on every occasion. I think Heinrichs
is right about most of the concepts he explains. However, I must disagree with
him when he says that “style doesn’t make them man but rather the occasion”
(53). In some cases, for example Olivia Palermo’s and Chiara Ferragni’s, style does make the man.